I worked on some logo designs while working for Fortress Consulting Group. This is a logo for a medical company that had already been created, but I was tasked with developing further. I was in charge of adding different color combinations and gradients as well as experimenting with different typography in order to come up with final samples to present to the client.
Below you can see the previously designed Aquila concepts that were given to the client. The client decided to go with the second concept, but wanted to see a few versions with the Caduceus.
I traced the logo in Adobe Illustrator and converted it to a vector shape. This way, I was able to apply different colors and gradients to it. Then I started adding different color combinations and gradients to it in order to come up with a better design.
Since I was not happy with the look of the Caduceus in the logos that were previously designed, I decided to make a new design. Below you can see the new design.
Below you can see the new version of the Caduceus featured in two of the logos. This was the new concept list of logos sent to the client.
