While working at Fortress Consulting Group, I was tasked with redesigning the ATAR website to improve usability, clarity, and overall visual appeal. I created the primary wireframes in Sketch, beginning with the homepage and expanding into inner pages after client approval.
The redesign process involved multiple review meetings with the client, where I gathered feedback and iterated on the wireframes to refine layout, hierarchy, and content structure. Once the homepage was approved, I designed the Team, Investments, and Contact pages to support clearer navigation and improved content organization.
To inform the redesign, I conducted competitive research by analyzing websites from similar firms and sketching early layout concepts. ATAR wanted to maintain their existing theme inspired by nature and mountain climbing, so I incorporated subtle, geometric section dividers that reference mountain shapes. After client feedback, these elements were refined to be more minimal and take up less space.
A key usability improvement was restructuring content-heavy sections. Instead of overcrowding the homepage, the Team, Investment Criteria, and Contact sections were moved to dedicated pages, allowing users to access detailed information without excessive scrolling. The redesigned homepage also features a video header to create a more engaging first impression.
The final wireframes present a cleaner, more modern, and user-friendly experience while staying aligned with ATAR’s brand identity. Shown below are the original website alongside the redesigned wireframes, followed by detailed views of the homepage and inner pages created in Sketch.
Homepage Before & After
Redesign focused on improved visual hierarchy, reduced scrolling, clearer navigation, and stronger brand alignment while maintaining ATAR's nature-inspired identity.
Below is shown the homepage wireframe focusing on reduced scroll and clearer hierarchy and inner pages designed to house content-heavy section.
Early Wireframe Sketches
Initial layout exploration focusing on content hierarchy, section prioritization, and separating content-heavy areas into dedicated pages.
