Spicy Jamaican Jerk — Food Truck Menu Concept

This self-initiated concept menu was inspired by a local Jamaican food truck I visited. While the food was excellent, the truck did not have a clearly displayed menu, creating an opportunity to explore a bold, readable menu design suited for a small, fast-paced food service environment. The layout and color palette reference the truck's structure and cultural identity while prioritizing clarity and readability in a fast-paced food truck environment.

Reference image of the actual food truck that inspired the color palette and layout.

Early concept exploration

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