Project overview
Redesigned the menu for Crave, a restaurant, updating an older version to improve clarity, hierarchy, and visual appeal. The project included exploring multiple layout and typographic concepts to find the most effective solution for customers and staff alike.
Process
I developed several menu concepts, experimenting with different organization, type hierarchy, spacing, and visual accents. Each version emphasized readability and ease of navigation while keeping the brand identity consistent. After presenting the concepts to the client, we selected the version that best balanced clarity, aesthetics, and brand personality.
Outcome
The final menu concept improved usability, streamlined information, and presented a refreshed, contemporary design. Including the multiple concept explorations demonstrates a structured design process and ability to iterate toward the strongest solution.
Final Design
Alternative Concepts
(Multiple concepts explored before final selection.)
