Concept poster for International BookCrossing Day, celebrating the global journey of shared books.
Goal: Create a welcoming, universally understandable visual that communicates BookCrossing’s mission of books traveling freely across the world.
Concept: An open book becomes the launch point for hot-air balloons, symbolizing stories crossing borders, cultures, and languages.
Design focus: Optimistic color palette, simple shapes for instant readability, and a composition that scales well from social media to print.
Early concept exploration
